TRAFFIC JAM AT THE BRIDGE
Critically Acclaimed Drama Becomes
FX’s Most Time-Shifted Show Ever on Live+3 Data
Premiere Telecast Gains +67% in Adults 18-49 and +53% in Total Viewers
Will Likely Become the Most-Watched Series Premiere in FX History
LOS ANGELES, July 15, 2013 – Inclusive of Live+3 data, FX’s critically acclaimed new drama series The Bridge has posted a record time-shifted viewership increase for any FX series premiere ever and, based on the network’s projections, it will likely become FX’s most-watched series premiere ever when Live+7 time-shifted viewing is available.
In Total Viewers, the series premiere of The Bridge vaulted +53% on Live+3 from Live+Same Day, delivering 4.64 million Total Viewers, up from 3.04 million. In rank among the premieres of FX’s 15 original drama series and miniseries, The Bridge currently ranks as the network’s third most-watched debut ever, inclusive of Live+3, up from #11 in Live+Same Day. The Bridge will need an additional +11% increase from Live+3 to Live+7 to surpass the premiere episode of The Americans, which delivered 5.11 million Total Viewers and currently ranks as FX’s most-watched series premiere (Live+7).
In delivery of Total Viewers, The Bridge ranks as basic cable’s #1 drama series premiere ever in percentage increase on Live+3 data, and will likely be the most time-shifted series premiere ever on basic cable with Live+7.
Among Adults 18-49, the series premiere episode of The Bridge vaulted +67% on Live+3 from Live+Same Day, increasing to 1.93 million Adults 18-49 from 1.16 Million Adults 18-49.
By comparison, The Americans showed gains of +48% in Adults 18-49 and +44% in Total Viewers in Live+3 from Live+Same Day, which were previous time-shifted highs for an FX series premiere.
Source: FX
Critically Acclaimed Drama Becomes
FX’s Most Time-Shifted Show Ever on Live+3 Data
Premiere Telecast Gains +67% in Adults 18-49 and +53% in Total Viewers
Will Likely Become the Most-Watched Series Premiere in FX History
LOS ANGELES, July 15, 2013 – Inclusive of Live+3 data, FX’s critically acclaimed new drama series The Bridge has posted a record time-shifted viewership increase for any FX series premiere ever and, based on the network’s projections, it will likely become FX’s most-watched series premiere ever when Live+7 time-shifted viewing is available.
In Total Viewers, the series premiere of The Bridge vaulted +53% on Live+3 from Live+Same Day, delivering 4.64 million Total Viewers, up from 3.04 million. In rank among the premieres of FX’s 15 original drama series and miniseries, The Bridge currently ranks as the network’s third most-watched debut ever, inclusive of Live+3, up from #11 in Live+Same Day. The Bridge will need an additional +11% increase from Live+3 to Live+7 to surpass the premiere episode of The Americans, which delivered 5.11 million Total Viewers and currently ranks as FX’s most-watched series premiere (Live+7).
In delivery of Total Viewers, The Bridge ranks as basic cable’s #1 drama series premiere ever in percentage increase on Live+3 data, and will likely be the most time-shifted series premiere ever on basic cable with Live+7.
Among Adults 18-49, the series premiere episode of The Bridge vaulted +67% on Live+3 from Live+Same Day, increasing to 1.93 million Adults 18-49 from 1.16 Million Adults 18-49.
By comparison, The Americans showed gains of +48% in Adults 18-49 and +44% in Total Viewers in Live+3 from Live+Same Day, which were previous time-shifted highs for an FX series premiere.
Source: FX